When an article from your nonprofit's website is shared on Twitter or Facebook, what does it look like? How about when your website appears in Google search results? If you'd like to improve that, you probably can.
You’re probably well aware of the affect that social media platforms can have on your nonprofit, so you probably have accounts on many of them. But are you using social media to enhance your Web presence, or are you just spreading yourself thin?
Do you have a backup solution in place for your nonprofit website? If your website suddenly disappears, would you have a copy of all your content? There are many reasons this could happen, and if it does, you need to have a strategy for handling it. The first part of that strategy is having a system in place that creates backups of all your website data on a regular basis.
Gardener: "I planted tomatoes this year!"
Friend: "Oh yeah? How are they growing?"
Gardener: "I have no idea. I never look at my garden."
Silly, right? But are you making the same mistake with visitor tracking on your website?
Are you sure your website is actually helping your organization? How do you know? Sure, you can probably find out how many people are visiting your website, but bringing people to your website is not your website's job.
Is there a padlock icon to the left of your website URL? No? That's a problem. Find out how I can help protect your website, protect your visitors' information, and even make Google like you more with SSL.
Are you using any kind of Captcha verification on your forms? Captcha is that test that checks if the submitter is “human.” Whatever your method you’re using to make your visitors prove they're human, stop it.