ExpressionEngineMarketing & Communications
moflow
Filed under ExpressionEngine, Marketing & Communications
moflow.ca is the website of Marlene Oliveira, an experienced freelance copywriter and certified yoga teacher in Toronto. Marlene offers both yoga instruction and copywriting services through her company and wanted a website that would promote them in parallel.
A fan of clean and simple design, Marlene recognized the importance of having a website that reflected the concept of flow emphasized throughout her business philosophy. To achieve this, I added a vibrant coloured bar underlining the wordmark to give the impression of flowing energy, and in the sidebar navigation menu I used jQuery to allow certain sections to expand gracefully.
The site presents each of the two services in its own colour-coded section while maintaining the overall design. Each section can be accessed through the other. moflow.ca is powered by ExpressionEngine 2.0.
I also designed the moflow wordmark and business cards.
