ExpressionEngineMarketing & CommunicationsNon-Profit
Canadian Association of Wound Care
Filed under ExpressionEngine, Marketing & Communications, Non-Profit
The Canadian Association of Wound Care hired me to redesign their entire website. The CAWC wanted a new information architecture that reflected their current strategies, a new content management system, and a refreshed look. They also (wisely!) requested plenty of whitespace in the design to allow the content to breathe.
In the previous version of their website, virtually all the navigation for the entire site was found in the sidebar, resulting in a large, intimidating menu. I resolved this by breaking the site up into five main sections in a horizontal menu across the top. Once the visitor selected one of those sections, the sidebar appeared containing only the menu items for that section.
I also created a section for a special foot care program they had developed, which included an interactive questionnaire. Questionnaire submissions were captured in a database within the site. The foot care section also included a page in which users could roll over various areas of a foot to get heath tips pertaining to that part of the foot.
