Monday, August 15, 2011
Filed under Design, Marketing & Communications, Sound Advice, Usability
In this audio post I explain why you shouldn’t use the phrase “coming soon” in lieu of real content and what you can do instead.
Read the rest of Don’t use the phrase “Coming soon” →
Tuesday, November 23, 2010
Filed under Design, Marketing & Communications, Usability
2 comments
Imagine walking into a restaurant. Inside, the building is clearly falling apart. The wallpaper is peeling off the walls, electrical wiring is exposed, there’s dust everywhere. You point this out to the manager, and the manager responds, “Oh, that?...Well…I’m in the food business, not construction, so ignore all that. Just sit down and order, and you’ll see how great we are!”
Read the rest of Your website is your brand online: Take it seriously →
Thursday, October 28, 2010
Filed under Design, Sound Advice, Usability
2 comments
Organizing content intuitively is more important than having all content accessible from the top level of navigation. I explain why in this audio post.
Read the rest of Don’t worry about minimizing clicks →
Tuesday, September 7, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Don’t forget to take advantage of social networking when undergoing a website redesign. Your audience would probably love to tell you what they think!
Read the rest of Redesigning your website? Survey your audience first. →
Tuesday, July 13, 2010
Filed under Design, Marketing & Communications, Usability
We recently got a puppy. In the course of doing this research about training and whatnot, I was amazed at how many Web design and usability no-nos I encountered on pet-related sites. I’ll explore some of them in this post.
Read the rest of Bad dog!: Web mistakes encountered in the pet industry →
Tuesday, June 1, 2010
Filed under Design, Usability
If the purpose of your quick links menu is to help visitors to find pages that they are likely to be searching for, then what is your primary navigation for?
Read the rest of Don’t use “quick links” →
Tuesday, May 18, 2010
Filed under Design, Usability
You might think that the more you explain how to do something on your website, the easier it is for you users to do it. Usually, the opposite is true.
Read the rest of Less is more →
Monday, March 1, 2010
Filed under Marketing & Communications, Usability
2 comments
Is your website riddled with the phrase “click here”? I’m amazed at how often I still see this phrase used as a link label. Using “click here” to identify links is a very bad idea. Here’s why.
Read the rest of Why you shouldn’t say “click here” →
Monday, March 1, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Your website is not for you, it’s for your target audience. Make sure it looks good for them first.
Read the rest of Design your website for your audience, not for you. →
Thursday, December 10, 2009
Filed under Design, Marketing & Communications, Sound Advice, Usability
Look at the calls-to-action buttons on your website. Would I know exactly what they do just by reading their labels? Avoid using your organization’s internal language when labelling links and buttons. Just because your staff understands them doesn’t mean your audience will.
Also, cook with fresh vegetables.
Read the rest of Frozen vegetables can teach you a lot about calls-to-action →
Copyright © 2012 Be like water Media, Inc.