Monday, August 15, 2011
Filed under Design, Marketing & Communications, Sound Advice, Usability
In this audio post I explain why you shouldn’t use the phrase “coming soon” in lieu of real content and what you can do instead.
Read the rest of Don’t use the phrase “Coming soon” →
Thursday, October 28, 2010
Filed under Design, Sound Advice, Usability
2 comments
Organizing content intuitively is more important than having all content accessible from the top level of navigation. I explain why in this audio post.
Read the rest of Don’t worry about minimizing clicks →
Tuesday, September 7, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Don’t forget to take advantage of social networking when undergoing a website redesign. Your audience would probably love to tell you what they think!
Read the rest of Redesigning your website? Survey your audience first. →
Tuesday, August 3, 2010
Filed under Marketing & Communications, Non-Profit, Sound Advice
Having trouble coming up with new content for your website? Why not remind your visitors of all your great but not-so-new content?
Read the rest of No new Web content? Post an archive of old content! →
Thursday, June 10, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice
Having a big Donate Now button is not enough to compel your visitors to donate. In this Sound Advice clip I give some tips on what more you can do.
Read the rest of Tell your visitors how donations help →
Tuesday, May 11, 2010
Filed under Design, Sound Advice
Don’t limit your website design to your organization’s official colours. Use a colour palette based on them instead.
Read the rest of Turn official colours into a colour palette →
Wednesday, April 21, 2010
Filed under Customer Service, Marketing & Communications, Sound Advice
A friendly email correspondence I recently had tipped the scales in helping me decide which of two service providers I would hire.
Read the rest of Be friendly. It pays. →
Monday, March 1, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Your website is not for you, it’s for your target audience. Make sure it looks good for them first.
Read the rest of Design your website for your audience, not for you. →
Friday, January 15, 2010
Filed under Customer Service, Design, Marketing & Communications, Sound Advice
1 comment
How quickly do you respond to emails from your audience?
Read the rest of Reply to emails promptly →
Thursday, December 10, 2009
Filed under Design, Marketing & Communications, Sound Advice, Usability
Look at the calls-to-action buttons on your website. Would I know exactly what they do just by reading their labels? Avoid using your organization’s internal language when labelling links and buttons. Just because your staff understands them doesn’t mean your audience will.
Also, cook with fresh vegetables.
Read the rest of Frozen vegetables can teach you a lot about calls-to-action →
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