Tuesday, October 12, 2010
Filed under Marketing & Communications, Non-Profit
You’re probably aware of the importance of engaging your audience. You’ve probably drawn in many of your customers through targeted campaigns and social media. But what do you do to keep those customers?
Read the rest of Do you have a strategy for re-engaging dormant supporters? →
Tuesday, September 7, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Don’t forget to take advantage of social networking when undergoing a website redesign. Your audience would probably love to tell you what they think!
Read the rest of Redesigning your website? Survey your audience first. →
Tuesday, August 3, 2010
Filed under Marketing & Communications, Non-Profit, Sound Advice
Having trouble coming up with new content for your website? Why not remind your visitors of all your great but not-so-new content?
Read the rest of No new Web content? Post an archive of old content! →
Monday, June 28, 2010
Filed under Marketing & Communications, Non-Profit
Even in this age of social media and RSS feeds, e-newsletters are still a great way to connect with your audience. But are you maximizing this potential? Here are some tips for doing so.
Read the rest of E-newsletters: The right way →
Thursday, June 10, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice
Having a big Donate Now button is not enough to compel your visitors to donate. In this Sound Advice clip I give some tips on what more you can do.
Read the rest of Tell your visitors how donations help →
Tuesday, May 4, 2010
Filed under Customer Service, Marketing & Communications, Non-Profit
How many times do your organization’s email addresses appear on your website? How about phone numbers? Or even the location of your head office? I’d like to suggest that your answer should be “Once: on the Contact page.”
Read the rest of Promote your contact page →
Monday, March 1, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Your website is not for you, it’s for your target audience. Make sure it looks good for them first.
Read the rest of Design your website for your audience, not for you. →
Tuesday, November 10, 2009
Filed under Customer Service, Marketing & Communications, Non-Profit, Sound Advice
I just received a very impersonal call from a non-profit looking for donations.
Read the rest of Customers are people too →
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