Thursday, June 10, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice
Having a big Donate Now button is not enough to compel your visitors to donate. In this Sound Advice clip I give some tips on what more you can do.
Read the rest of Tell your visitors how donations help →
Tuesday, June 1, 2010
Filed under Design, Usability
If the purpose of your quick links menu is to help visitors to find pages that they are likely to be searching for, then what is your primary navigation for?
Read the rest of Don’t use “quick links” →
Tuesday, May 18, 2010
Filed under Design, Usability
You might think that the more you explain how to do something on your website, the easier it is for you users to do it. Usually, the opposite is true.
Read the rest of Less is more →
Tuesday, May 11, 2010
Filed under Design, Sound Advice
Don’t limit your website design to your organization’s official colours. Use a colour palette based on them instead.
Read the rest of Turn official colours into a colour palette →
Tuesday, May 4, 2010
Filed under Customer Service, Marketing & Communications, Non-Profit
How many times do your organization’s email addresses appear on your website? How about phone numbers? Or even the location of your head office? I’d like to suggest that your answer should be “Once: on the Contact page.”
Read the rest of Promote your contact page →
Wednesday, April 21, 2010
Filed under Customer Service, Marketing & Communications, Sound Advice
A friendly email correspondence I recently had tipped the scales in helping me decide which of two service providers I would hire.
Read the rest of Be friendly. It pays. →
Monday, March 1, 2010
Filed under Marketing & Communications, Usability
2 comments
Is your website riddled with the phrase “click here”? I’m amazed at how often I still see this phrase used as a link label. Using “click here” to identify links is a very bad idea. Here’s why.
Read the rest of Why you shouldn’t say “click here” →
Monday, March 1, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Your website is not for you, it’s for your target audience. Make sure it looks good for them first.
Read the rest of Design your website for your audience, not for you. →
Friday, January 15, 2010
Filed under Customer Service, Design, Marketing & Communications, Sound Advice
1 comment
How quickly do you respond to emails from your audience?
Read the rest of Reply to emails promptly →
Saturday, January 2, 2010
Filed under Marketing & Communications
An example of the embarrassment that can result from forgetting just how public your website is.
Read the rest of The difference between Internet and Intranet →
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