DesignMarketing & Communications
Spice up your content with attention-getters
Tuesday, February 8, 2011
Filed under Design, Marketing & Communications
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I have an account with Groupon, an online deals site. Everyday there’s a new deal from a local business or service provider. I subscribe to their RSS feed so that I get notified of the deals regularly, and I noticed something they’ve started adding to the feed that has nothing to do with the deal of the day: Trivia.
Below the content about the latest deal was a paragraph that said “The Groupon Guide to: Reverse Engineering” along with a link to read more, which - of course - I clicked on. I was taken to their site, where the Groupon cat explains the topic.
It may seem silly that they added content like this to their site, until you consider that everyone who clicks that read more link is shown the latest deals and any other ads they have on their site. It’s one more way to lure visitors in and promote to them.
An added bonus is that Groupon comes off looking like a fun company that doesn’t take itself too seriously, and that kind of brand appreciation goes a long way.
Providing content that’s relevant to your audience should obviously be the priority on your site, but if you have the time and resources, consider adding attention-getting extra content along with it.
