blog

Category: Usability

If your website is broken, fix it.

Thursday, November 26, 2009 Filed under Design, Marketing & Communications, Usability

In the age of social networking, organizations can’t afford to ignore errors on their websites.  Some visitor will inevitably point it out, which can lead to an embarrassing situation.  Not long ago, I was that visitor.

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Use positive sounding labels for links

Wednesday, November 11, 2009 Filed under Design, Marketing & Communications, Sound Advice, Usability

What kind of language do you use for the navigation links on your website?  Do they make your organization seem warm and inviting or negative and confrontational?

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Don’t let a nice-to-have ruin a must-have

Tuesday, November 10, 2009 Filed under Usability

On an Air Canada flight back to Toronto this year, I noticed a pretty major user experience design failure. 

Every seat on the plane had one of those tiny TV screens on the back so that we passengers could watch movies during the flight.  That’s nothing new.  What was new - to me anyway - was that the channel controls had been moved from the armrests into the TVs themselves using a snazzy new touch-screen interface.  I guess everything needs a touch-screen these days.

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