Tuesday, July 13, 2010
Filed under Design, Marketing & Communications, Usability
We recently got a puppy. In the course of doing this research about training and whatnot, I was amazed at how many Web design and usability no-nos I encountered on pet-related sites. I’ll explore some of them in this post.
Read the rest of Bad dog!: Web mistakes encountered in the pet industry →
Tuesday, June 1, 2010
Filed under Design, Usability
If the purpose of your quick links menu is to help visitors to find pages that they are likely to be searching for, then what is your primary navigation for?
Read the rest of Don’t use “quick links” →
Tuesday, May 18, 2010
Filed under Design, Usability
You might think that the more you explain how to do something on your website, the easier it is for you users to do it. Usually, the opposite is true.
Read the rest of Less is more →
Monday, March 1, 2010
Filed under Marketing & Communications, Usability
2 comments
Is your website riddled with the phrase “click here”? I’m amazed at how often I still see this phrase used as a link label. Using “click here” to identify links is a very bad idea. Here’s why.
Read the rest of Why you shouldn’t say “click here” →
Monday, March 1, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Your website is not for you, it’s for your target audience. Make sure it looks good for them first.
Read the rest of Design your website for your audience, not for you. →
Thursday, December 10, 2009
Filed under Design, Marketing & Communications, Sound Advice, Usability
Look at the calls-to-action buttons on your website. Would I know exactly what they do just by reading their labels? Avoid using your organization’s internal language when labelling links and buttons. Just because your staff understands them doesn’t mean your audience will.
Also, cook with fresh vegetables.
Read the rest of Frozen vegetables can teach you a lot about calls-to-action →
Thursday, November 26, 2009
Filed under Design, Marketing & Communications, Usability
In the age of social networking, organizations can’t afford to ignore errors on their websites. Some visitor will inevitably point it out, which can lead to an embarrassing situation. Not long ago, I was that visitor.
Read the rest of If your website is broken, fix it. →
Wednesday, November 11, 2009
Filed under Design, Marketing & Communications, Sound Advice, Usability
What kind of language do you use for the navigation links on your website? Do they make your organization seem warm and inviting or negative and confrontational?
Read the rest of Use positive sounding labels for links →
Tuesday, November 10, 2009
Filed under Usability
On an Air Canada flight back to Toronto this year, I noticed a pretty major user experience design failure.
Every seat on the plane had one of those tiny TV screens on the back so that we passengers could watch movies during the flight. That’s nothing new. What was new - to me anyway - was that the channel controls had been moved from the armrests into the TVs themselves using a snazzy new touch-screen interface. I guess everything needs a touch-screen these days.
Read the rest of Don’t let a nice-to-have ruin a must-have →
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