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Category: Sound Advice

Use positive sounding labels for links

Wednesday, November 11, 2009 Filed under Design, Marketing & Communications, Sound Advice, Usability

What kind of language do you use for the navigation links on your website?  Do they make your organization seem warm and inviting or negative and confrontational?

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Customers are people too

Tuesday, November 10, 2009 Filed under Customer Service, Marketing & Communications, Non-Profit, Sound Advice

I just received a very impersonal call from a non-profit looking for donations.

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When brands get lost in marketing campaigns

Thursday, November 5, 2009 Filed under Marketing & Communications, Sound Advice

Sure, you want your marketing campaign to get viral, but if I can’t remember your product, it doesn’t matter how funny your ad is.

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