Tuesday, August 3, 2010
Filed under Marketing & Communications, Non-Profit, Sound Advice
Having trouble coming up with new content for your website? Why not remind your visitors of all your great but not-so-new content?
Read the rest of No new Web content? Post an archive of old content! →
Thursday, June 10, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice
Having a big Donate Now button is not enough to compel your visitors to donate. In this Sound Advice clip I give some tips on what more you can do.
Read the rest of Tell your visitors how donations help →
Tuesday, May 11, 2010
Filed under Design, Sound Advice
Don’t limit your website design to your organization’s official colours. Use a colour palette based on them instead.
Read the rest of Turn official colours into a colour palette →
Wednesday, April 21, 2010
Filed under Customer Service, Marketing & Communications, Sound Advice
A friendly email correspondence I recently had tipped the scales in helping me decide which of two service providers I would hire.
Read the rest of Be friendly. It pays. →
Monday, March 1, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Your website is not for you, it’s for your target audience. Make sure it looks good for them first.
Read the rest of Design your website for your audience, not for you. →
Friday, January 15, 2010
Filed under Customer Service, Design, Marketing & Communications, Sound Advice
1 comment
How quickly do you respond to emails from your audience?
Read the rest of Reply to emails promptly →
Thursday, December 10, 2009
Filed under Design, Marketing & Communications, Sound Advice, Usability
Look at the calls-to-action buttons on your website. Would I know exactly what they do just by reading their labels? Avoid using your organization’s internal language when labelling links and buttons. Just because your staff understands them doesn’t mean your audience will.
Also, cook with fresh vegetables.
Read the rest of Frozen vegetables can teach you a lot about calls-to-action →
Wednesday, November 11, 2009
Filed under Design, Marketing & Communications, Sound Advice, Usability
What kind of language do you use for the navigation links on your website? Do they make your organization seem warm and inviting or negative and confrontational?
Read the rest of Use positive sounding labels for links →
Tuesday, November 10, 2009
Filed under Customer Service, Marketing & Communications, Non-Profit, Sound Advice
I just received a very impersonal call from a non-profit looking for donations.
Read the rest of Customers are people too →
Thursday, November 5, 2009
Filed under Marketing & Communications, Sound Advice
Sure, you want your marketing campaign to get viral, but if I can’t remember your product, it doesn’t matter how funny your ad is.
Read the rest of When brands get lost in marketing campaigns →
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