Monday, August 15, 2011
Filed under Design, Marketing & Communications, Sound Advice, Usability
In this audio post I explain why you shouldn’t use the phrase “coming soon” in lieu of real content and what you can do instead.
Read the rest of Don’t use the phrase “Coming soon” →
Tuesday, February 8, 2011
Filed under Design, Marketing & Communications
I have an account with Groupon, a site that’s gaining traction in the online deals market. Everyday there’s a new deal from a local store or service provider. I subscribe to their RSS feed so that I get notified of the deals regularly, and I noticed something they’ve started adding to the feed that has nothing to do with the deal of the day: Trivia.
Read the rest of Spice up your content with attention-getters →
Tuesday, November 23, 2010
Filed under Design, Marketing & Communications, Usability
2 comments
Imagine walking into a restaurant. Inside, the building is clearly falling apart. The wallpaper is peeling off the walls, electrical wiring is exposed, there’s dust everywhere. You point this out to the manager, and the manager responds, “Oh, that?...Well…I’m in the food business, not construction, so ignore all that. Just sit down and order, and you’ll see how great we are!”
Read the rest of Your website is your brand online: Take it seriously →
Tuesday, October 12, 2010
Filed under Marketing & Communications, Non-Profit
You’re probably aware of the importance of engaging your audience. You’ve probably drawn in many of your customers through targeted campaigns and social media. But what do you do to keep those customers?
Read the rest of Do you have a strategy for re-engaging dormant supporters? →
Tuesday, September 7, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Don’t forget to take advantage of social networking when undergoing a website redesign. Your audience would probably love to tell you what they think!
Read the rest of Redesigning your website? Survey your audience first. →
Tuesday, August 3, 2010
Filed under Marketing & Communications, Non-Profit, Sound Advice
Having trouble coming up with new content for your website? Why not remind your visitors of all your great but not-so-new content?
Read the rest of No new Web content? Post an archive of old content! →
Tuesday, July 13, 2010
Filed under Design, Marketing & Communications, Usability
We recently got a puppy. In the course of doing this research about training and whatnot, I was amazed at how many Web design and usability no-nos I encountered on pet-related sites. I’ll explore some of them in this post.
Read the rest of Bad dog!: Web mistakes encountered in the pet industry →
Monday, June 28, 2010
Filed under Marketing & Communications, Non-Profit
Even in this age of social media and RSS feeds, e-newsletters are still a great way to connect with your audience. But are you maximizing this potential? Here are some tips for doing so.
Read the rest of E-newsletters: The right way →
Thursday, June 10, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice
Having a big Donate Now button is not enough to compel your visitors to donate. In this Sound Advice clip I give some tips on what more you can do.
Read the rest of Tell your visitors how donations help →
Tuesday, May 4, 2010
Filed under Customer Service, Marketing & Communications, Non-Profit
How many times do your organization’s email addresses appear on your website? How about phone numbers? Or even the location of your head office? I’d like to suggest that your answer should be “Once: on the Contact page.”
Read the rest of Promote your contact page →
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