Tuesday, August 3, 2010
Filed under Marketing & Communications, Non-Profit, Sound Advice
Having trouble coming up with new content for your website? Why not remind your visitors of all your great but not-so-new content?
Read the rest of No new Web content? Post an archive of old content! →
Tuesday, July 13, 2010
Filed under Design, Marketing & Communications, Usability
We recently got a puppy. In the course of doing this research about training and whatnot, I was amazed at how many Web design and usability no-nos I encountered on pet-related sites. I’ll explore some of them in this post.
Read the rest of Bad dog!: Web mistakes encountered in the pet industry →
Monday, June 28, 2010
Filed under Marketing & Communications, Non-Profit
Even in this age of social media and RSS feeds, e-newsletters are still a great way to connect with your audience. But are you maximizing this potential? Here are some tips for doing so.
Read the rest of E-newsletters: The right way →
Thursday, June 10, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice
Having a big Donate Now button is not enough to compel your visitors to donate. In this Sound Advice clip I give some tips on what more you can do.
Read the rest of Tell your visitors how donations help →
Tuesday, May 4, 2010
Filed under Customer Service, Marketing & Communications, Non-Profit
How many times do your organization’s email addresses appear on your website? How about phone numbers? Or even the location of your head office? I’d like to suggest that your answer should be “Once: on the Contact page.”
Read the rest of Promote your contact page →
Wednesday, April 21, 2010
Filed under Customer Service, Marketing & Communications, Sound Advice
A friendly email correspondence I recently had tipped the scales in helping me decide which of two service providers I would hire.
Read the rest of Be friendly. It pays. →
Monday, March 1, 2010
Filed under Marketing & Communications, Usability
2 comments
Is your website riddled with the phrase “click here”? I’m amazed at how often I still see this phrase used as a link label. Using “click here” to identify links is a very bad idea. Here’s why.
Read the rest of Why you shouldn’t say “click here” →
Monday, March 1, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Your website is not for you, it’s for your target audience. Make sure it looks good for them first.
Read the rest of Design your website for your audience, not for you. →
Friday, January 15, 2010
Filed under Customer Service, Design, Marketing & Communications, Sound Advice
1 comment
How quickly do you respond to emails from your audience?
Read the rest of Reply to emails promptly →
Saturday, January 2, 2010
Filed under Marketing & Communications
An example of the embarrassment that can result from forgetting just how public your website is.
Read the rest of The difference between Internet and Intranet →
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