Tuesday, July 13, 2010
Filed under Design, Marketing & Communications, Usability
We recently got a puppy. In the course of doing this research about training and whatnot, I was amazed at how many Web design and usability no-nos I encountered on pet-related sites. I’ll explore some of them in this post.
Read the rest of Bad dog!: Web mistakes encountered in the pet industry →
Thursday, June 10, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice
Having a big Donate Now button is not enough to compel your visitors to donate. In this Sound Advice clip I give some tips on what more you can do.
Read the rest of Tell your visitors how donations help →
Tuesday, June 1, 2010
Filed under Design, Usability
If the purpose of your quick links menu is to help visitors to find pages that they are likely to be searching for, then what is your primary navigation for?
Read the rest of Don’t use “quick links” →
Tuesday, May 18, 2010
Filed under Design, Usability
You might think that the more you explain how to do something on your website, the easier it is for you users to do it. Usually, the opposite is true.
Read the rest of Less is more →
Tuesday, May 11, 2010
Filed under Design, Sound Advice
Don’t limit your website design to your organization’s official colours. Use a colour palette based on them instead.
Read the rest of Turn official colours into a colour palette →
Monday, March 1, 2010
Filed under Design, Marketing & Communications, Non-Profit, Sound Advice, Usability
Your website is not for you, it’s for your target audience. Make sure it looks good for them first.
Read the rest of Design your website for your audience, not for you. →
Friday, January 15, 2010
Filed under Customer Service, Design, Marketing & Communications, Sound Advice
1 comment
How quickly do you respond to emails from your audience?
Read the rest of Reply to emails promptly →
Thursday, December 10, 2009
Filed under Design, Marketing & Communications, Sound Advice, Usability
Look at the calls-to-action buttons on your website. Would I know exactly what they do just by reading their labels? Avoid using your organization’s internal language when labelling links and buttons. Just because your staff understands them doesn’t mean your audience will.
Also, cook with fresh vegetables.
Read the rest of Frozen vegetables can teach you a lot about calls-to-action →
Thursday, November 26, 2009
Filed under Design, Marketing & Communications, Usability
In the age of social networking, organizations can’t afford to ignore errors on their websites. Some visitor will inevitably point it out, which can lead to an embarrassing situation. Not long ago, I was that visitor.
Read the rest of If your website is broken, fix it. →
Wednesday, November 11, 2009
Filed under Design, Marketing & Communications, Sound Advice, Usability
What kind of language do you use for the navigation links on your website? Do they make your organization seem warm and inviting or negative and confrontational?
Read the rest of Use positive sounding labels for links →
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