blog
Thursday, December 10, 2009
Filed under Design, Marketing & Communications, Sound Advice, Usability
Look at the calls-to-action buttons on your website. Would I know exactly what they do just by reading their labels? Avoid using your organization’s internal language when labelling links and buttons. Just because your staff understands them doesn’t mean your audience will.
Also, cook with fresh vegetables.
Read the rest of Frozen vegetables can teach you a lot about calls-to-action →
Thursday, November 26, 2009
Filed under Design, Marketing & Communications, Usability
In the age of social networking, organizations can’t afford to ignore errors on their websites. Some visitor will inevitably point it out, which can lead to an embarrassing situation. Not long ago, I was that visitor.
Read the rest of If your website is broken, fix it. →
Wednesday, November 11, 2009
Filed under Design, Marketing & Communications, Sound Advice, Usability
What kind of language do you use for the navigation links on your website? Do they make your organization seem warm and inviting or negative and confrontational?
Read the rest of Use positive sounding labels for links →
Tuesday, November 10, 2009
Filed under Customer Service, Marketing & Communications, Non-Profit, Sound Advice
I just received a very impersonal call from a non-profit looking for donations.
Read the rest of Customers are people too →
Tuesday, November 10, 2009
Filed under Usability
On an Air Canada flight back to Toronto this year, I noticed a pretty major user experience design failure.
Every seat on the plane had one of those tiny TV screens on the back so that we passengers could watch movies during the flight. That’s nothing new. What was new - to me anyway - was that the channel controls had been moved from the armrests into the TVs themselves using a snazzy new touch-screen interface. I guess everything needs a touch-screen these days.
Read the rest of Don’t let a nice-to-have ruin a must-have →
Thursday, November 5, 2009
Filed under Marketing & Communications, Sound Advice
Sure, you want your marketing campaign to get viral, but if I can’t remember your product, it doesn’t matter how funny your ad is.
Read the rest of When brands get lost in marketing campaigns →
